Dr. Jelena Jevtić is a senior lecturer at the Academy of Vocational Studies Šabac, where she graduated, defended her master's and doctoral dissertation at the Faculty of Economics, University of Novi Sad, in the field of business economics and management, with a special focus on marketing, has ten years of experience in teaching and extracurricular activities . She designed and organized student competitions and manifestations such as "ReklAmateri", "Step to work" and "Career days". She was a member of the "Miracle Baba Marta" project team, which received financial support from the Center for the Promotion of Science in 2022. She also participated in the projects "Market yourself sustainably" and "Experiments through climate change". She organized popular science workshops for schools and participated in the Science Fair and the European Night of Researchers. She has published papers in scientific journals and at conferences, and her areas of professional development include service marketing, artificial intelligence in marketing, and behavioral economics. She reviewed works for national magazines and is a member of the Serbian Marketing Association.
