Wearable technology is ready to transform the catwalk! Our clothes are getting smarter with the integration of stretchable electronic circuits into textiles. The ERA Chair action of the STRENTEX project aims to improve the research potential of the Faculty of Technical Sciences of the University of Novi Sad in Serbia. Drawing on a network of existing international, regional and national partners, as well as SMEs and stakeholders, the STRENTEX project will contribute to the development of health monitoring patches, sensors in baby carriers, therapeutic wound dressings and similar products, thanks to the establishment of a Center of Excellence in the field of stretchable and textile electronics, as well as the recruitment of the ERA Chair holder and his team. https://strentexproject.com/